AI Startup Launch Checklist
A launch week is easier to manage when you prepare the assets that can keep working after the first social spike is gone.
Before Launch Day
- Finalize a one-line positioning statement
- Prepare a clear product screenshot or short demo
- Make sure your homepage explains the problem, audience, and result quickly
- Choose one primary category and a few relevant tags
- Create a short founder story or launch post you can reuse in communities
Submission Assets
- Public website URL
- Short description
- Longer introduction
- Logo or icon
- One shareable listing-ready screenshot
- A lightweight CTA or offer for visitors arriving from launch surfaces
Launch Week Distribution
- Submit to at least one AI directory
- Choose one launch community where your audience already pays attention
- Prepare one founder-facing guide you can share more than once
- Avoid spreading effort across too many channels on day one
After The Launch Spike
- Track which channel actually drove submissions, clicks, or signups
- Ask approved directories or launch surfaces whether you can reuse badges or mentions
- Turn the best-performing angle into a comparison or review page
- Follow up with founders, users, and communities while the launch is still fresh